Directory / Tomas Lindqvist
Tomas Lindqvist
Founder · Northbeam Systems
"A land-and-expand motion documented tightly enough to hand to new reps."
Origin Story + Framework Breakdown · 46:30
Interview coming soon
Tomas details the expansion playbook that made Northbeam's growth independent of individual reps.
The Northbeam Expansion Playbook
The Problem They Solved
Two reps produced most of the expansion revenue and nobody could explain how.
The Framework They Built
A documented land-and-expand motion with three defined expansion moments per account year.
Key Systems & Processes
Account maps, a 30-60-90 expansion calendar, and a weekly deal-desk review.
Results & Outcomes
Expansion revenue per rep evened out within two quarters and net retention held above 118%.
Pull quotes
"Talent is not a strategy. Documentation is."
"Expansion is a calendar, not a mood."
§ What Northbeam Systems does
Northbeam Systems provides workflow software for industrial distributors, sold through a documented land-and-expand motion.
Ideal client
Industrial distributors with 50 to 2,000 employees.
Service area: North America and Northern Europe
Visit Northbeam Systems Website →Offerings
Workflow platform
Integration services
Enterprise rollout program
