Directory / Marisol Vega
Marisol Vega
Chief Operator · Fieldline Ops
"A four-step dispatch engine that cut service response time 38%."
Origin Story + Framework Breakdown · 44:12
Interview coming soon
Marisol walks through the dispatch system that let Fieldline triple crew count without adding office staff.
The Fieldline Dispatch Framework
The Problem They Solved
Every job was routed by whoever answered the phone, so response times swung wildly and crews doubled back across the city.
The Framework They Built
A four-step dispatch engine: intake scoring, zone batching, crew capacity gates, and a same-day escalation rule.
Key Systems & Processes
A one-page intake script, a zone map reviewed monthly, and a capacity board every crew lead updates before 7am.
Results & Outcomes
Response time down 38%, drive time down 22%, and revenue per crew up 31% in eighteen months.
Pull quotes
"We stopped rewarding the fastest talker and started rewarding the cleanest handoff."
"A dispatch board is a promise. If it is wrong at 7am, the whole day is wrong."
§ What Fieldline Ops does
Fieldline Ops runs residential HVAC and plumbing service across greater Phoenix with a documented dispatch and quality system. The company operates eleven crews and trains new leads on the same four-step method used since 2019.
Ideal client
Homeowners in the Phoenix metro who want scheduled, same-day service.
Service area: Greater Phoenix, AZ
Visit Fieldline Ops Website →Offerings
Residential HVAC service and replacement
Plumbing repair and repipe
Maintenance membership program
Crew lead training and certification
